For the series 'De Achterblijvers' (March 2025 on NPO) I created graphics used in the show. I developed a drink logo and packaging, which played a key part part in one episode's plot. I also worked on branding a supermarket, elementary school, beer brand, boxing school and a delivery service. Below some of the designs and stills from the show.
Role: Graphic Designer ∙ Art Direction: Iris Schutgevaar ∙ Handprops: Britt Roubos ∙ 2025
Role: Graphic Designer ∙ Art Direction: Iris Schutgevaar ∙ Handprops: Britt Roubos ∙ 2025
⮑ For the 'Pinky Princess' episode I had to come up with a logo and packaging design. The brief was to make it child-like and very girly. Pictured above is the final logo and drink packaging as used in the show, as well as some alternative logo designs.
⮑ Some exploration of the supermarket 'De Komkommer'. At first the direction was to go more modern and reference current supermarket brands. After some exploration of a more 2000's style we came up with the final logo which was used on the uniforms and on stickers as seen above.
⮑ Logo exploration for the boxing school 'Dojo Iron Fist'. The final logo was used as a keychain and banner, as seen above.
⮑ Above some explorations for the 0% 'Luttel Beer' - with the first option being chosen for the show.
⮑ Explorations for the elementary school 'De Rank". The final iconic mark can be seen on top, with some alternative ideas below.
⮑ Logos for Delivery Service 'FDE' (Fast Delivery Express) - used on a van and uniform.